I’m reading a book and it’s talking about brand recognition. What word do you think of when you hear the word Starbucks? Coke? Bayer? Hershey? Chick-fil-A? FedEX?
If you didn’t say, coffee, cola, asprin, chocolate, chicken and shipping, I’d be quite surprised. OK, now the question I want each of you who call United home to answer is…What one word do you think of when someone says “The United Worship Experience?”
Seriously, I want you all to give an answer…and no copying off of someone else. Answer first then read others comments. Don’t worry, there are no right or wrong answers here, just want to get a quick evaluation of where we are at. Thanks in advance for your help!
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